A spokeswoman for the company told WND the report comes apparently from an employee dispatched by the company to celebrate the "topping" ceremony of the building, with the report then transmitted to the insurance company's e-mail list.
"Upon arriving at the construction site we were greeted by the workers preparing to lift this tree with the crane. Why were they lifting the tree to the top of building one? Well according to the Scandinavian tradition from long ago, after the final foundation is complete you are to raise a tree to the top of a building to bless it. It was to 'bless' the house with fertility. But people still use the tradition to bless the structure with good fortune. It is a request for a blessing from the gods on the structure to provide good fortune and fertility," the company's e-mail said.
"As a former employee and former insured of Blue Cross Blue Shield of Tennessee, I find it quite disconcerting to discover that they have now started practicing pagan blessing rituals at the workplace," said the WND reader, whose name was withheld. "It will be sad to see the judgment that befalls them due to their ignorant (or maybe not so ignorant) participation in this ritual."
But BCBS officials told WND it doesn't mean anything.
"No, Blue Cross doesn't endorse any religious perspective. It's simply a matter of tradition," a spokeswoman said.
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