Iranian markets have been inundated with smuggled Western toys in recent years partly due to a dramatic rise in purchasing power as a result of increased oil revenues.
While importing the toys is not necessarily illegal, it is discouraged by a government that seeks to protect Iranians from what it calls the negative effects of Western culture.
Najafabadi said the increasing visibility of Western dolls has alarmed authorities and they are considering intervening.
"The displays of personalities such as Barbie, Batman, Spiderman and Harry Potter ... as well as the irregular importation of unsanctioned computer games and movies are all warning bells to the officials in the cultural arena," his letter said.
Najafabadi said Iran is the world's third biggest importer of toys and warned that smuggled imports pose a threat to the "identity" of the new generation.
"Undoubtedly, the personality and identity of the new generation and our children, as a result of unrestricted importation of toys, has been put at risk and caused irreparable damages," he said.
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