Monday, July 11, 2011

My Summer at an Indian Call Center

Andrew Marantz writes in Mother Jones:


Lessons learned: Americans are hotheads, Australians are drunks—and never say where you're calling from.

[ ... ]

Next is "culture training," in which trainees memorize colloquialisms and state capitals, study clips of Seinfeld and photos of Walmarts, and eat in cafeterias serving paneer burgers and pizza topped with lamb pepperoni. Trainers aim to impart something they call "international culture"—which is, of course, no culture at all, but a garbled hybrid of Indian and Western signifiers designed to be recognizable to everyone and familiar to no one.

Posted by Peacedream

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