Dystopian sci-fi flick Branded has a super-twisted premise: A marketing genius discovers that advertising is actually warping people’s minds. He then decides to raise hell to save humanity.
In the Branded clip above, marketing whiz Mikhail (played by Ed Stoppard) approaches the leaders of a dim sum restaurant and asks them how far they’re willing to go to get the Russian market that’s just out of their grip. It’s just the beginning of Mikhail’s scorched-earth campaign against the marketing machine, co-writer/co-director Jamie Bradshaw told Wired.
“He’s gone to meet with these guys in a very interesting effort to make them a deal that he hopes will start a war with the powers that be and change the world forever,” Bradshaw said in a phone interview.
Mikhail’s realization that marketing has been messing with people’s minds is complicated, since he knows the marketing system is one he’s been complicit in. But his discovery of marketing’s devilish deeds may not come about in a way audiences will expect.