From: Rush hour of the gods
This explanation does not adequately explain the Indian data. Here we have the case of rising religiosity among the already wealthy and the upwardly mobile, whose level of material well-being is fairly decent even by Western standards.
The second explanation is that the growing religiosity is a defensive reaction to modernisation and Westernisation. Pavan Varma, the author of the much-cited The Great Indian Middle Class, treats religion as a refuge for the alienated and lonely urbanites, uprooted from the old, warm little communities they left behind in villages. Varma simply assumes that the transition to modern life in the cities must be traumatic and drive the new middle classes to seek out the consolation of God in the company of fellow believers.
But insecurity and anomie do not appear to be the most salient aspects of what is going on. There is anxiety and insecurity among the newly well-to-do as they face an increasingly competitive economy with declining job security. But there is also a sense of expanding horizons and multiplying opportunities. The upwardly mobile in urban India have, in the words of researcher Maya Warrier, "done well for themselves by seizing the educational and career opportunities that came their way. Their experience of the unprecedented pace and scale of change had resulted not so much in a sense of despair and alienation as in a sense of optimism about multiple opportunities in most spheres of life."
It is not despair or alienation, but rather ambivalence over their new-found wealth that seems a more plausible explanation of the growing religiosity.
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