Thursday, July 18, 2013

Authorities 'use analytics tool that recognises sarcasm'

Zoe Kleinman Technology reports for BBC News:

French company Spotter has developed an analytics tool that claims to be able to identify sarcastic comments posted online.
Spotter says its clients include the Home Office, EU Commission and Dubai Courts.

The algorithm-based analytics software generates reputation reports based on social and traditional media material.

However some experts say such tools are often inadequate because of the nuance of language.

A spokeswoman for the Home Office said she should not comment at this time.

Spotter's UK sales director Richard May said the company monitored material that was "publicly available".

Its proprietary software uses a combination of linguistics, semantics and heuristics to create algorithms that generate reports about online reputation. It says it is able to identify sentiment with up to an 80% accuracy rate.


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