From ZeitEYE – a film on media innovation
“The measure of an artist’s originality, put in its simplest terms. is the extent to which his selective emphasis deviates from the conventional norm, and establishes new standards of relevance. All great innovations which inaugerate a new era, movement or school, consist in sudden shifts of a previously neglected aspect of experience, some blacked-out range of the existential spectrum. The decisive turning-points in the history of every art form…uncover what has already been there: they are “revolutionary”, that is destructive and constructive, they compel us to revalue our values and impose new sets of rules on the eternal game.”
~ Arthur Koestler: The Act of Creation (1964)
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