Wednesday, December 14, 2011

Twitter and Facebook reminders banned from French airwaves

How do you say Facebook and Twitter in French? You don't – at least, not if you are on radio or television, where French officials have banned any mention of them unless they are specifically part of the story.

The internet sites have fallen foul of a 1992 decree that outlaws the advertising or promotion of private business on programmes. Journalists will no longer be able to end their reports by saying "Follow us on Twitter" or "Have a look at our Facebook page", because the French government deems this as either blatant or subliminal promotion, and has decided it is unfair to other similar networks.


Christine Kelly, spokeswoman for the Conseil Supérieur de l'Audiovisuel (CSA), the government broadcasting authority, said: "Why give preference to Facebook, which is worth billions of dollars, when there are other social networks that are struggling for recognition. This would be a distortion of competition. If we allow Facebook and Twitter to be cited on air, it's opening a Pandora's box. Other social networks will complain to us, saying 'Why not us?'"


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