Wednesday, November 30, 2011

Surreal WW3 Modern Warfare Programming


Did you see that?

I don’t know about you but I couldn’t believe my eyes. They’re advertising a vehicle based on its value in urban street warfare conditions! Not only that, people are frozen in their tracks within the drama watching TV screens featuring what appears to be an apocalypse taking place everywhere.

Then, after this mad dash through an urban war zone the Jeep pulls up with it’s scull drawing on the back tire cover, and the announcer says:
“The 2012 Call of Duty Modern Warfare 3 Edition. The toughest vehicle in the world. Any world.”

…as they flash the initials it shows the letters WW3 below the name Call of Duty, and they then flip the first W to an M to stand for this vehicle’s name:

MW3 – Modern Warfare 3, as he says “Any world.“

Amazing! How brash!

Notice also the clever enmeshing of virtual reality with reality, not just by a civilian vehicle in a war zone, but people interspersed in the scenes themselves watching computer screens of the very action they’re standing in. That puts YOU in the action! And they make light of it by detaching you safely from the reality, but you can participate by buying a war-ready vehicle.

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