Bloggers and online activists who shroud their digital identities may not be as anonymous, or safe, as they believe.
In a proof-of-concept hack called a "Reverse Lookup," security researcher Andy Baio took a random sample of 50 anonymous blogs, and, in less than 30 minutes, revealed the identities — names, addresses, employers and photos — of seven blog authors.
On his website, Waxy.org, Baio explained that lifting the bloggers' veil of anonymity was not a highly technical exploit; all he needed to expose them was Google's simple, free and ubiquitous search engine optimization tool, Google Analytics.
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