Boredom Enthusiasts Discover the Pleasures of Understimulation

By Gautam Naik, Wall Street Journal

"Brace yourself for five piping-hot minutes of inertia," said William Barrett. Then he began reciting the names of every single one of 415 colors listed in a paint catalog: damson dream, dauphin, dayroom yellow, dead salmon…and on and on and on.

Mr. Barrett's talk was titled, "Like Listening to Paint Dry," and to judge from the droopy faces in the audience, it was a hit. He was speaking, after all, at a conference of boredom enthusiasts called Boring 2010, held here Dec. 11.

For seven hours on that Saturday, 20 speakers held forth on a range of seemingly dreary diversions, from "The Intangible Beauty of Car Park Roofs" and "Personal Reflections on the English Breakfast," to "The Draw in Test Match Cricket" and "My Relationship With Bus Routes." Meanwhile, some of the 200 audience members—each of whom had paid £15 (about $24) for a ticket—tried not to nod off.

Not many did, surprisingly. "It is quintessentially English to look at something dull as ditchwater and find it interesting," said Hamish Thompson, who runs a public-relations firm and was in the audience.

Boring 2010 is the handiwork of James Ward, 29 years old, who works for a DVD distribution and production company. In his other life, as the envoy of ennui, Mr. Ward edits a blog called "I Like Boring Things." He is also co-founder of the Stationery Club, whose 45 members meet occasionally to discuss pens, paper clips and Post-it Notes.

For another of his projects, Mr. Ward over the past 18 months has visited 160 London convenience stores and made careful notes about a popular chocolate bar called Twirl, including the product's availability, price and storage conditions. He publishes the details online.

Boredom has become a serious subject for scientific inquiry. For example, a 25-year study of British civil servants published earlier this year found that some people really can be bored to death: People who complain about "high levels" of boredom in their lives are at double the risk of dying from a stroke or heart disease, the study concluded.

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