Report Reveals Surprising News About Social Media and Its Grip on Our Lives
Beth Snyder Bulik reports for AdAge:
Would you answer a text during sex? If you're younger than 25, one in 10 of you would.
How about during a meeting? While you're eating? Or even while, as the Retrevo Gadgetology Report recently asked, when you're "on the john"? Some 22%, 49%, and 24%, respectively, of online under-25-year-olds agreed they "could be interrupted by an electronic message" while doing any of those things.
The older 25-plus age group was only half as tolerant to electronic interruptions -- 6% could be bothered during sex; 17% during a meeting; 27% during a meal; and 12% in the bathroom. But that's still a lot of people of all ages engaging in social media anywhere and anytime.
"Social media is embedded in our lives. It's why people go to a restaurant and check Foursquare before they sit down with their friends, then take a picture of their food before they eat and upload it to Facebook," said Manish Rathi, co-founder and VP-marketing at Retrevo, a consumer electronics shopping and review site. "We've started asking these questions because we wanted to know how social media is contributing to gadget buying and usage."
While not that many people actively engage in social media during sex, they do in bed. Retrevo found that almost half of social-media users check in via phone while lying in bed. About 48% of those polled said they check or update Facebook or Twitter after they've gotten into bed at night and/or before they get out of bed in the morning. That number jumps to 76% for the 25-and-younger set, with a whopping 19% of those millennials saying they also check in whenever they wake up during the night.
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