"We'd like to reach 98pc of the world, that is our goal"

" ... Her husband is one of the world's richest men who has built up an internet empire that delivers and classifies digital information at the click of a mouse.

Now Anne Wojcicki is planning to tap into the rise of online global networking to help people make sense of their own genetic information.

And if her business expectations are anything to go by, she shares much of the ambition and drive of her husband, the billionaire co-founder of Google, Sergey Brin.

Co-founder of biotech company 23andme, Wojcicki has been at the World Economic Forum in Davos this week to drum up interest in the European launch of the web-based DNA service.
"We'd like to reach 98pc of the world, that is our goal," says Wojcicki from beside her fledgling company's booth on the first floor of the Belvedere Hotel. "You have to have high standards to get anywhere in life, and if genealogy continues at its current rate, what we're offering will soon become a standard part of people's lives." ... "

From: 'Google wife targets world DNA domination'