A female police officer chases a masked jewelry thief through a sun-drenched cityscape. Sprinting, he pulls off his mask, sheds his jacket and dumps his bag of loot; she throws off her police hat, undoes her utility belt and drops her weapons to the ground. She’s no longer a cop; he’s no longer a criminal. They stare at each other with unbridled desire. The words “Nothing will ever be the same again” appear on the screen, followed by the warning “Anarchy is coming.”
Sounds pretty radical, right? Anarchy promises a world where the roles of cop and criminal break down and new ways of relating to each other are possible — nothing will ever be the same again – and it’s hot. But the clip actually aims for a different type of anarchy altogether: It teases Anarchy, a new fragrance to be aimed at women (a first for the brand) from the noxious fume producers Axe.