A story of unrealized possibility gradually replaces the falsified story that affirmed the status quo. The prevailing culture begins to shift, and the collective behavior of the society shifts with it.
For the civil rights and women’s movements, the old story said:
Women and people of color have no soul. Less than human, they have no natural rights. They can find fulfillment only through faithful service to their white male masters.
A profound cultural shift occurred between 1950 and 1980 as the consequence of a growing rejection of these stories in favor of a new story that recognized and affirmed the full humanity and rights of all people.
It began with the civil rights movement, inspired in part by the words and writing of W. E. B. DuBois, founder of the National Association for the Advancement of Colored People (NAACP). His ideas were carried forward by others such as the Reverend Martin Luther King Jr.